The initiative is designed to help fund McGrath Breast Care Nurses throughout the country and to increase breast awareness in young people.

Pink Up Your Town is an opportunity to generate community pride, while raising funds for the McGrath Foundation to provide vital support to families going through a breast cancer experience, free of charge.

Tracy Bevan, McGrath Foundation ambassador and director, is ecstatic for this new initiative that will not only see towns across the country awash with pink, but also create awareness around breast health and how the 110 existing McGrath Breast Care Nurses have supported more than 47,000 families since 2005.

“All funds raised by the Queanbeyan community will go towards ensuring a McGrath Breast Care Nurse is available right across rural and metro Australia to help improve outcomes for people diagnosed with breast cancer by acting as a patient advocate, coordinating care, and ensuring their physical, psychological and emotional needs are met,” Ms Bevan said.

She said one way to Pink Up Your Town was to turn a major landmark or building in the community pink, temporarily.

In Mudgee, businesses had placed pink light bulbs in their front windows in the spirit of raising awareness, Ms Bevan said.

People who wish to get involved during October can register by visiting www.mcgrathfoundation.com.au/getinvolved