The Queanbeyan-Palerang Regional Council settled on a new branding concept this week to present to the community, with authenticity and pride of place emerging as key core values for the region.
Canberra based agency Coordinate were enlisted to create the council’s new branding and after a series of workshops with community representatives, settled on ‘one heart, many parts’.
Coordinate’s director Jamie Wilson said the brand’s concept was based on the creativity, eclectic nature and diversity of the regions brought together to form the merged council.
“It was clear from the very first workshop that each region is very unique and each community is passionate and proud of where they live and/or work,” Mr Wilson said.
“What stood out to me during the community workshops was the passion that people living in this region have for their area and high level of community spirit within those areas.”
Mr Wilson’s team designed a brand mosaic of the local government area’s boundary to represent the many parts of Queanbeyan-Palerang coming together to form one.
Council will be seeking comments on the draft brand until April 7 before finalising the adoption of the concept.
QPRC administrator Tim Overall said he was impressed by the design to replace the interim branding.
“The new branding exercise has been funded via the NSW government’s $5 million merger fund which was designed to assist with tasks such as this,” Mr Overall said.
“The interim branding has been installed on some infrastructure, however we expect that it will be a very minor cost to replace this with the new branding, when adopted.”
The opposition to the merging of the council was considered by the design team at Coordinate, and therefore proposed a sub brand layer to allow individual towns and communities to keep their own identity.
Following the upcoming election in September, the incoming council will have the power to keep the name QPRC or to create a new one entirely.