Redkite is an Australian cancer charity supporting the emotional, financial and education needs of children and young people with cancer and their families from diagnosis to treatment and beyond. 

“Until you have endured you child’s cancer, you can’t appreciate what the Coles Redkite partnership makes possible. I will always be grateful for the help we received,” Ms Morton said.

Redkite CEO Monique Keighery said the organisation relied on many people to enable it to deliver services such as financial assistance, counselling and educational support to the thousands of young Australians and their families facing the devastation of a cancer diagnosis. 

Ms Keighery said: “It is the stories of people like Emma and Harrison who inspire us to be on the frontline, providing essential services to support emotional wellbeing, financial stability and keep families afloat during a time of great distress.”

Harrison received ongoing treatment for his rare bone cancer, which saw him endure three months of chemotherapy, followed by surgery and another six more months of chemotherapy. During this difficult time, the Morton family were supported by Redkite financially, mentally and emotionally, from an on-call Social Worker, to food and fuel vouchers.

Redkite has raised $30 million, a third of which was raised by grassroots fundraising initiatives by individual stores and customer generosity with the remainder coming from a percentage of sales of Coles products. This has enabled Redkite to support young people and families more than 145,000 times over the past five years. 

With 1750 children and young people being diagnosed with cancer each year, the need for continued support and fundraising for charities like Redkite remains vital to ensure they can continue to provide much needed support to local families.